| Since 1995 Synectics Solutions have provided the database management
service behind the multiple award winning Land Rover UK
direct marketing activity. The database holds details
of customers and prospects, their vehicle ownership history
and all inbound and outbound contacts.
Working together with Land Rover management and their
marketing agencies Synectics Solutions help identify the key target
groups for a range of strategic communications from
prospect generation to customer welcome packs, in service
communications, driver events and repurchase follow
up.
In addition, a full range of campaign tracking reports
are produced to help monitor the success of all communication
activities.
http://www.landrover.com
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