Aviva identified 98,000 policy fraud applications in 2024 - double the volume stopped in 2023. That kind of increase is usually cause for alarm. For Aviva, it’s the result of deliberate strategy to protect fair pricing for genuine customers and make the most of operating in the world’s most competitive insurance market.
Kat Cunningham, Aviva's policy application fraud lead joined Synectics’ Osman Khurshid and Insurance Post’s Jonathan Swift to unpack the thinking behind this strategy - and why it’s delivered such standout success.
In this video, Kat and Oz discuss the leadership priorities and award-winning initiatives that are helping Aviva strike a vital, but challenging balance: removing fraud from the insurance journey earlier, while ensuring smooth experiences for honest customers.
Their discussion also explores the persistent threats shaping the fraud landscape. Kat shares the impact of ghost broking and AI-generated fake documents, while Oz talks through the innovations helping insurers tackle sophisticated frauds.
Central to all is the collective power of people, partnerships and shared purpose, with intelligence sharing remaining a critical lever for the insurance market.
Watch now.