Wrisk drives policy conversions with friction-right controls

The Ambition

When Wrisk’s Subscription product began facing a new and specific fraud threat, there was a narrow window to respond. With monthly billing, fast claims, and low-friction onboarding, the product couldn’t afford disruption - or fraud distorting performance.

Wrisk and Synectics moved quickly to expand controls that made sense for how the Subscription product worked. “As a young business breaking new ground, there wasn’t a ready-made playbook,” says Chris Powlesland, Head of Insurance. “But we knew success would come from creative thinking and a hands-on, collaborative approach. And that’s exactly what we got.”

The Solution

Wrisk and Synectics worked in close collaboration to strengthen fraud controls at the application stage, deploying targeted decisioning logic powered by National SIRA intelligence.

Synectics tailored its consultancy to Wrisk’s operating model, identifying exactly where and how controls could intercept risk earlier without compromising conversion. Adjustments were applied quickly, aligning to Wrisk’s customer journey and appetite for friction-light decisioning.

The result was a set of precision-built defences that preserved the product’s speed and simplicity while shutting down a growing fraud vector.

The Results

Wrisk now stops more fraud, earlier - without increasing referrals or slowing down genuine customers. Controls are precise, fast, and built to flex as threats evolve.

“Wrisk is now empowered to move forward on its technology-driven, disrupter path, without the fear of fraud impacting their customer-first ethos,” Chris says. “Every team is now aligned in its mission to deter fraud, with a clear understanding that financial crime ultimately harms genuine customers.”

Wrisk and Synectics continue to work closely, tracking emerging patterns and updating controls to keep defences proactive and friction-right.

About our client

Wrisk is a mobile-first automotive insurance provider, delivering flexible, digital policies for leading car brands with a focus on seamless onboarding and customer-first experiences.