Likewize leverages AI to tackle fraudulent device claims

One of the world’s leading tech protection and support companies is using AI to help its customers avoid the costs of fraudulent claims, and to ensure genuine claims are settled faster.

Likewize is trusted by some of the world’s biggest tech brands, network operators, retailers and banks, resolving around 250 million problems each year for end users across insurance, warranty, repairs, trade-ins, recommerce and premium tech support.

Likewize is on a mission to make every tech problem painless, so being able to make fast, accurate decisions about claim validity is essential. 

To help with this, the company has adopted Precision - a cloud-based, predicative analytics tool developed by leading data to insight specialist Synectics Solutions to rapidly evaluate claims received for patterns and data matches that indicate fraud risk.

Precision does this by blending data matching with National SIRA - the UK’s largest syndicated database of cross-sector customer risk intelligence – other syndicated data sources, and a combination of supervised and unsupervised machine-learning techniques.

Richard Daley, Business Development Manager at Synectics Solutions, said "The combination of National SIRA and Precision is a powerful one. By leveraging the real intelligence within National SIRA and combining it with Precision’s finely tuned predictive models, it will allow Likewize to rapidly identify claims that pose risk, all in real time.

"Precision is trained in such a way that it can reveal risk and see patterns that may otherwise be missed. Regular recalibration also means that it adapts to changing behaviours to retain, and even improve, predictive accuracy over time.”

The tool, which is easily managed through SIRA’s user interface, produces a score that allows Likewize to make an informed decision about whether to accept, reject or continue investigating a claim.

Likewize has also opted to make use of a special module in SIRA that supports ‘outcome orchestration’. This means that depending on what Precision discovers, a corresponding outcome will be automatically generated in real time – for instance sending out a notification to the policy holder requesting further details or advising why a claim is being investigated.

Gerry O’Keeffe from Likewize said: “Our reputation is based on providing great service, fast and we want to make sure legitimate claims are solved as quickly as possible.

“In a world where people are more reliant than ever on their technology, we’re here to save customers from disruption when things go wrong, by replacing lost or stolen devices. Our clients rely on us to deliver fast resolutions for their policy holders. We recognise that they also do not want to be paying for ineligible claims and, sadly, tech policy fraud is a growing issue.

“This is one of the reasons we chose to pair Precision with National SIRA from the word go. We are able to use real intelligence to quickly and accurately identify legitimate claims which we resolve at speed and then identify the cases where the data predicts there is fraud risk.”

About Likewize

When your tech goes wrong, Likewize makes it right. Likewize offers the most comprehensive protection against any technology disruption. Whether a device is lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does not know how to do something, Likewize provides the solution. Trusted by the world's largest brands, telcos and banks, to look after approximately a billion of their customers. we operate in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling and premium tech support. For more information, please visit:

About Likewize in the UK

Likewize has transformed in recent years to be the world’s leading tech protection and support company. The news comes almost a year after Likewize announced its £50m investment to develop a state-of-the-art call centre and handling facility to accompany its existing offices located in Crewe, in the North West of England. The U.K. has been a key focus for this Dallas-based global company with the recent acquisitions of two innovative UK companies, LucidCX and WeFix, which added premium tech support and mobile repair capabilities to Likewize’s strategically expanding service portfolio.


About Synectics Solutions

Synectics Solutions works with data, and lots of it. 1/3 billion records to be precise. That data is used as a force for good by partnering with public and private sector organisations to build data sharing syndicates that provide meaningful insights and help contributors solve common problems. The challenges that Synectics Solutions help to solve are around organised financial crime, money laundering, customer identification and financial inclusion, which can only be addressed through collaboration.

Synectics Solutions is trusted by tier one banks, insurance companies and the likes of the Cabinet Office. Very few organisations can combine data and advanced technology in that way.

Synectics has been in business for almost 30 years. Over that time, they’ve won a number of accolades for being technological pioneers - including The Queen’s Award for Innovation – and along the way they’ve helped to identify and save organisations over £7.8 billion that could otherwise have been lost to error, fraud or wider financial crime.

 Synectics is fully ISO27001 certified, is a UK Government Specified Anti-Fraud Organisation, and has the infrastructure, expertise and experience required to carry out the many business-critical data solutions for some of the world’s most regulated organisations.

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